Have you ever heard of Rando? New social platform without any “social” garbage, like likes and such? Here comes Rando, a sparklingly fresh idea developed by ustwo, a Shoreditch based company from E1 London.
Little foreword. I like pictures. I like taking them and posting on the web for others to enjoy. If this isn’t your first visit here or you want to spend on this page more than 15 seconds, you will get the idea. However – I don’t really care, how many people follow me.
And here come the “social” part of it. This blog has a facebook page with some lousy 50 something likes – I don’t care, I do not promote it in any way. Sure, it’s nice when people like my photos, but I can’t be bothered to advertise them nor sell. It’s just for private fun. In general, those who know me know that I do not suffer from sociopathy – but I am tired of Facebook with its followers, pages and the run for likes and comments. Enough is enough – I noted, that I sleep better when I am off facebook.
And here comes Rando, the new, experimental photo sharing social platform that is stripped off any social items. You take picture and send it – and that’s it. You have no control over it, you have no idea where it will go, who will get it. In return, for every photo you send, you will get one. And here is the best part – you can’t “like” it, you can’t follow the person, who sent it, you can’t share it. No likes, no comments, no shares – nothing at all. Just random photos sent to random people, received from totally anonymous random people. Only thing you can check – is the rough location of the place where this photo was taken – like the dot on the tiny map with the outline of the country. Oh, and the photos are cropped to circle – in general, it’s an odd, funny, new experience. Hence the title – on Rando, I have no followers, no likes, no shares and nobody likes me – and it’s brilliant.
Another thing – it was brilliantly advertised.
Only two billboards were put up in the very nest of all the packs of hipsters in Shoreditch High Street in London, with bizarre and highly teasing leads – “nobody likes you” and “you have no friends”. Then came the viral spread of posts, blogs and tweets – and it caught the attention. Last month only, over five million photos were posted via Rando.
Do you know Spotify? If not and you are in one of the allowed countries, go to http://www.spotify.com/ and enjoy the free music. Brilliant, just brilliant. One hint – do not mute the adverts. They will wait for you. Apart from that – it’s just perfect. Oh, and there’s free iOS application that allows you to listen to desired radio. For free, again.
Google Map Maker is a nice feature, that allows you to enrich Google maps with your local knowledge. At the end of the day, who knows better than locals, where the best ice cream shop is, or where is the local shop for local people? Are you local?
Go to http://www.google.com/mapmaker and try it yourself.
Google+ is well known for it’s dynamics and the flood of new content. It’s like this (not mine) picture above, shot somewhere in Utah or Idaho. It’s mobile apps are excellent, I wish Facebooks apps would be half that good one day – but it doesn’t make any difference – most of the online audience is still on Facebook or Twitter, especially brands and companies. And this is where the audience goes – for free stuff, promotions and other give aways. One one key factor: Google+ is mostly for male geeks, while young females still go to Facebook. Who would you follow?
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